When we think of a product manager and the apps they use Powerpoint for presentation, Excel for numbers and Word for PRDs comes to mind. As teams became agile, tools like Confluence and Jira replaced some of the long PRDs written in Word. Behind these key apps, there are many other apps that Product Managers […]
Summary: First time use, also referred to as FTU is the on-boarding experience a user goes through while trying a product. In a SaaS product, a FTU experience is responsible (in many ways) for the how many customers convert from trial to paid customers and reduce churn. This article walks through Basecamp 3’s on-boarding experience. Sign Up […]
Summary: Anxiety is a feeling of worry about an uncertain outcome, upcoming experience or event. Designing your product features and experiences to help reduce anxiety leads to better customer experience and adds delight. Here are few examples of product experiences that help people reduce anxiety and create delight.
The tactile strips are designed to help visually impaired people to know the location of train door and to keep a safe distance.
In a SaaS business, there are a few important metrics to measure like Cost of customer acquisition, Customer lifetime value, Engagement, Retention and Churn. Whether you are an early stage startup or growth company focusing on customer acquisition is pretty natural – you want more customers. However, ignoring Churn could mean ignoring early signs to […]
As a designer you might be great at your job, constantly thinking about user experience design. In the same way, you need to think about the employer’s (hiring manager) experience. For most part of my career I was a consultant so I got a ton of opportunity to interview with employers – some jobs I […]
I have been creating user interface designs for more than a decade now. When I started years ago I would try to understand the requirements and jump into wireframes, as I improved my craft I started understanding the E2E (end to end) experience for the customer. This helped me understand the backend system that causes interruptions […]
Are you applying for design roles? Are you wondering why you are not getting a response from employers? In my experience interviewing candidates and hearing from some candidates I noticed a simple difference between candidates who get a response vs who don’t. I’d like to share 3 simple tips that can help you move to the next step. […]