Summary: First time use, also referred to as FTU is the on-boarding experience a user goes through while trying a product. In a SaaS product, a FTU experience is responsible (in many ways) for the how many customers convert from trial to paid customers and reduce churn. This article walks through Basecamp 3’s on-boarding experience. Sign Up […]
Summary: Anxiety is a feeling of worry about an uncertain outcome, upcoming experience or event. Designing your product features and experiences to help reduce anxiety leads to better customer experience and adds delight. Here are few examples of product experiences that help people reduce anxiety and create delight.
I have been creating user interface designs for more than a decade now. When I started years ago I would try to understand the requirements and jump into wireframes, as I improved my craft I started understanding the E2E (end to end) experience for the customer. This helped me understand the backend system that causes interruptions […]